Top 10 Apps By Penetration of App Audience
Mobile apps account for 57 percent of all digital media usage, and smartphone apps alone capture more than half of digital media time spent.
8 out of 10 apps here are owned by Facebook or Google. The two “underdogs” on the list are Snapchat (still putting up a fight against Instagram) and Pandora. Props to Pandora for managing to edge out every other dedicated music streaming competitor — of course, YouTube is still the world’s most popular music streaming service, videos aside.